Smart Assets

Smart Assets is a leading financial technology company that operates the online platform, SmartAsset.com. Our mission is to empower individuals to make smart financial decisions by providing them with a range of tools, guides, and resources. Our platform is designed to demystify complex financial topics and make them accessible to everyone. We offer comprehensive information and calculators on retirement planning, homebuying, and banking, allowing individuals to make informed decisions that align with their financial goals. One of our core services is connecting users with reputable financial advisors. We have a rigorous vetting process in place to ensure that all advisors on our platform are fiduciaries, meaning they are legally obligated to act in the best interest of our clients. We have partnerships with both local and nationwide firms, providing users with a wide range of options to choose from. Our goal is to make it easy and convenient for individuals to find the right financial advisor for their specific needs and financial situation. Using our platform is completely free and takes only a few minutes to get started. We emphasize that users have no obligation to work with any of the matched advisors, giving them the freedom to explore their options and make an informed decision. Our dedicated team is available to answer any questions and provide assistance throughout the process, ensuring that individuals feel supported on their journey towards financial security. In addition to connecting users with financial advisors, we also offer free and personalized financial calculators. These tools cover a wide range of financial aspects, including taxes, homebuying, and banking. By providing accurate and reliable information, we aim to help individuals make intelligent and informed decisions that align with their financial goals. Furthermore, our platform includes a brokerage comparison tool, which assists users in finding the right trading platform for their investment needs. We understand that navigating the world of investments can be overwhelming, and our tool simplifies the process by providing comprehensive comparisons and insights. Lastly, we offer high-interest savings accounts that provide rates up to 8 times the national average. By offering competitive rates, we enable individuals to make smarter decisions when it comes to saving and growing their money. At Smart Assets, our mission is to empower individuals to take control of their financial future. Through our tools, guides, and partnerships, we strive to provide accessible and reliable financial information that enables our users to make confident and informed decisions. Whether you are planning for retirement, buying a home, or exploring investment opportunities, we are here to guide and support you every step of the way.