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Self-serve culture fit vs a talent-optimisation programme

Gyfted vs The Predictive Index

Both use behavioural science to inform hiring, but they are bought differently. The Predictive Index is a large talent-optimisation programme delivered with certified practitioners; Gyfted is software your team runs itself.

Assessments developed by researchers from:

Columbia University
Jagiellonian University
Stanford University
SWPS
University of Amsterdam
University of Cambridge

What The Predictive Index does

The Predictive Index is a talent-optimisation platform whose first assessment was released in 1952 and which was founded in 1955; it is headquartered in Westwood, Massachusetts. It combines behavioural and cognitive assessment with consulting and practitioner certification, covering hiring, team performance and engagement. Its Talent plan starts at $10,000 per year and scales with headcount.

Choose Gyfted rather than Predictive Index

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Predictive Index vs Gyfted's Culture Canvas
Predictive Index
Gyfted
UX and Candidate Experience
The Predictive Index is a software product characterized by its user-friendly interface and positive candidate experience. The platform is designed with intuitiveness and simplicity in mind, making it easy for users to navigate and utilize its features. Its robust functions facilitate efficient talent optimization, providing comprehensive behavioral and cognitive assessments. The candidate experience is also enhanced as the Predictive Index offers a seamless assessment process, contributing to an improved recruitment and hiring experience.
Gamified, DuoLingo-like smooth and engaging experience. Free for test-takers, intuitive UX designed to engage candidates and provide personalized feedback.
Entry price
Starts at $10,000/year (Talent plan) (Sep 2026)
Custom/demo first
Who is it for?
Companies interested in a powerful talent optimization platform
Remote companies, startups, mid-market, enterprises, recruitment agencies, exec search.
Key Market Segments
Mid-Market
Mid-market
Pre-made Test Library and Test Customization
Predictive Index does offer a pre-made test library. It also allows for some customization in terms of test criteria based on specific job requirements. However, the level of customization is limited.
Customizable AI-powered psychometric assessments tailored to specific company needs.
Assessment Categories
Employee Engagement Recruiting Recruiting Agency Talent Management
Psychometric, behavioral, cognitive assessments. Values, Culture, Motivational, Personality, Conflict. 360 Degree Feedback, Pre-employment, Talent Intelligence, Recruiting, Succession, Remote candidate selection
Company Information
The Predictive Index Founded: 1955 United States www.predictiveindex.com
Founded: 2020, United States, www.gyfted.me

Choosing between Gyfted and The Predictive Index

Gyfted assesses for role fit and values fit together rather than testing a single skill in isolation. The assessment suite covers Big Five personality, emotional intelligence and abstract reasoning, and feeds Culture Canvas, which maps how a candidate would fit the team they would actually join. Assessments are free for candidates, and Gyfted is priced as a monthly SaaS subscription based on organisation size rather than per test or per candidate. What each is for. PI is sold with practitioner certification and consulting alongside the software, so much of the value depends on trained internal practitioners applying a shared behavioural language across the organisation. Gyfted is a tool you switch on for a specific hiring or team problem, without certification or a consulting engagement.

When The Predictive Index is the better choice. If you have executive sponsorship for an org-wide talent programme, budget in five figures a year, and want consultants embedded in the rollout, PI is designed for exactly that and Gyfted is not a substitute for it.

Learn more about Culture Canvas by Gyfted

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