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Is market research right for me?

Curious about market research? Take our free career interest assessment to see if this and other careers fit you. Discover the skills and requirements for a career in consumer insights

How to enter market research

To enter market research, one should start by gaining a solid understanding of the industry and target market they are interested in. This can be done through conducting thorough market research, analyzing competitors, and identifying consumer needs and preferences. Additionally, acquiring relevant skills such as data analysis, survey design, and market trend analysis can greatly enhance one's chances of success in this field. Networking with professionals already working in market research and seeking internships or entry-level positions can also provide valuable experience and opportunities for growth.


Gyfted's market research quiz is designed to help you become more aware of how your interests and preferences align with a potential career as a market research. We use advanced psychometric and statistical techniques through testing on tens of thousands of job-seekers to figure out people's character and preferences that align with professional choice. When it comes to job preparation, there are various assessments and quizzes that can be highly beneficial in determining the right career path for individuals. In addition to the "Is market research right for me quiz" offered on our landing page, there are several other job prep assessments worth considering. Aptitude tests, for instance, can help evaluate an individual's natural abilities and strengths, providing insights into suitable career options. Personality assessments are also valuable, as they shed light on one's traits and preferences, aiding in identifying job roles that align with their characteristics. Furthermore, skills assessments can be advantageous, allowing individuals to gauge their proficiency in specific areas and identify areas for improvement.

What skills are needed to be good at market research

To be good at market research, one needs strong analytical skills to interpret data and identify trends, as well as critical thinking abilities to ask the right questions and draw meaningful insights. Additionally, excellent communication skills are essential to effectively communicate findings and recommendations to clients or stakeholders. Finally, a good market researcher should possess strong attention to detail and be proficient in using various research tools and methodologies.

How you can use this test?

The market research career interest test can be used to gain insights into an individual's aptitude and interest in pursuing a career in market research. By answering a series of questions related to skills, preferences, and personality traits, the test can provide a comprehensive assessment of one's suitability for this field. For example, if the test reveals a strong inclination towards data analysis, critical thinking, and curiosity, it suggests that a career in market research may be a good fit. Additionally, the test can help individuals identify specific areas within market research that align with their interests, such as consumer behavior analysis or market segmentation. Overall, this test serves as a valuable tool for individuals to explore and evaluate their potential in the market research industry.
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How it works?

Take this assessment when
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Our instructions will guide
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easy - just go with your gut
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Is consumer insights right for me quiz

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Frequently asked questions

How can I use Gyfted's Personalized Career Adviser?

It's easy - you can sign up to Gyfted's free, personalized career adviser at the top of our homepage. You'll get access to many free personality, character, competency, preference and ability assessments, plus career tools like a free job board feed, and a free resume builder, to help you figure out your career path whether you're in high school, a student, or a career changer. Given your interests in becoming a market research just jump straight in and learn about how Gyfted can help you figure things out (we've all been there - but now with tools like Gyfted you can save time and errors in your career choice!).

How to pass a market research job assessment?

To pass a market research job assessment, it is important to showcase your analytical skills, knowledge of research methodologies, and ability to interpret data effectively. For example, during the assessment, you may be asked to analyze a set of survey responses and provide actionable insights for a hypothetical product launch. Demonstrating your ability to identify key trends, draw meaningful conclusions, and present recommendations based on the data will greatly enhance your chances of passing the assessment.

What is a career assessment?

A career assessment like this 'Is market research right for me?' is a process or tool used to evaluate an individual's interests, skills, values, and personality traits in order to provide guidance and insights into suitable career options. It is designed to help individuals gain a better understanding of themselves and their career preferences, and to assist them in making informed decisions about their professional paths. Career assessments typically involve a series of questionnaires, tests, or exercises that aim to assess various aspects of an individual's personality, abilities, and preferences. These assessments may cover areas such as work values, interests, aptitudes, strengths, and work styles. The results are then analyzed and used to generate career suggestions, recommendations, or guidance. The purpose of a career assessment is to provide you with self-awareness and insights into your strengths, weaknesses, and above all potential career paths that align with their personal characteristics. It can help you explore and identify suitable career options, clarify your goals, and make informed decisions about education, training, or job opportunities.